The Evolution Of Beauty (Dove)

See video

Dove 'Evolution' is a riveting time-lapse film of a young woman's transformation from pretty, but ordinary girl to strikingly beautiful billboard model. It deconstructs the beauty myth by revealing everything from the impact of lighting through the application of hair and make-up to retouching, to the photoshop-stretching of neck and impossible widening of eyes, ending with the comment, "No wonder our perception of beauty is distorted." Its goal was to promote Dove Self-Esteem workshops in Canada and create broader awareness of the Dove Self-Esteem Fund. It won a number of the most prestigious awards in the advertising industry, including two Cannes Lions Grand Prix awards and an Epica D'Or.

Category: Video type:


Total views: (published 47 years 13 weeks ago)